The Challenge
A major consumer goods company faced intense customer pressure to launch a new spray deodorant in just 1 year versus their normal 3-year process. This top-priority project required compressing timelines by 66% while maintaining all cost and quality targets.
The Stakes
Missing the deadline meant losing critical customer relationships and a significant market opportunity. The compressed timeline threatened to overwhelm resources and derail other key initiatives.
The Result
✦ Product delivered in 13 months: cutting timeline by two-thirds
✦ Quality maintained: product launched with promising
customer results
✦ Market opportunity captured: product reached shelves meeting key customer demand.
✦ Replicable framework: leadership can now apply approach to future accelerated launches.
The Solution
New Oaks deployed comprehensive project management focused on four key areas:
Organizational Alignment
Ensured everyone understood project priority and coordinated resource reallocation across other projects.
Rapid Decision Framework
Created RACI chart with 2-hour decision turnaround target to eliminate typical
bottlenecks.
Active Risk Management
Maintained leadership visibility on risks and consequences of speed-focused choices.
Critical Path Focus
Weekly schedule kept every team member aligned on priorities and deadlines.
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